The New + Smart Agency is the strategic, innovative, high capability, low overhead firm for the “new” world. It’s 2011 and things have changed. The world has changed, the global economy has changed and so has the way brands communicate with consumers. Social circles are where the consumers are and where they communicate their wants and needs. This is where marketers need to hang out and pitch their wares. These wares are products and services that consumers want, and need. Marketers must now produce and delivery their products and services faster, cheaper and more efficiently now more than any time in the past. Now is the time for “The New + Smart Agency”. SULZER has employed specialists in core competency areas and built a creative community of unaffiliated talent to handle almost any project. The days of a person in every seat, filling every position, are OVER. Yes, it’s imperative to be fully “integrated”, but not all day everyday 24/7. This is overhead that marketers today cannot and will not pay for. It’s an “as needed world” and SULZER is the agency that “gets it” and promises to embrace the future head on.